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When People Thrive, Profit Follows

  • Writer: Kurt Love
    Kurt Love
  • Jan 16
  • 4 min read

Most leaders already feel the truth: when a team is energized, growing, and supported, work improves. Fewer problems get hidden. Customers notice the difference. Innovation shows up more often. And the organization becomes more resilient when the market shifts.

What’s changed in the last couple of years is that we don’t have to treat this as intuition anymore.


The data is increasingly clear: workplace thriving is a measurable business strategy, not a “nice-to-have” culture initiative.



Below is a practical, plain-language breakdown of what thriving actually means, why it’s directly tied to profitability, and how organizations can build it intentionally.


Thriving is not “happiness at work.” It’s progress.


In the research, thriving at work is defined as a psychological state where people experience both:

  • Vitality: energy, aliveness, zest for the work

  • Learning: growth, capability-building, confidence through acquiring and applying skills


You need both. If people are learning but running on fumes, you get burnout. If they’re energized but stagnant, you get short-term morale and long-term disengagement. Thriving is the joint experience of vitality and learning—the sense that “I’m moving forward, and I have energy to do it.”


The numbers leaders can’t ignore

Here are a few of the “bottom-line” signals that stand out:

  • High-engagement/thriving organizations show materially higher profitability (often cited around the low-20% range compared to disengaged competitors).

  • A thriving workforce is associated with stronger operating income performance—and disengagement can correlate with significant declines over the same period.

  • Employee well-being shows up in market valuation, returns on assets, and investor confidence—because it functions as a proxy for management quality and organizational resilience.


In other words: culture is not “soft.” It’s an operating system for performance.


The hidden cost most businesses are already paying


If thriving is the upside, burnout and turnover are the leakage—often invisible on a day-to-day basis, but obvious over time in margins, delays, quality issues, and leadership churn.


Burnout is expensive—and common


Research summarized in the report indicates extremely high burnout risk levels (often cited above 80%), with massive productivity loss at the macro level and significant annual cost per employee at the organizational level—especially for managers and executives.


Turnover is a direct financial drain


Turnover costs are frequently estimated at about one-third of base pay when you account for recruiting, onboarding, ramp time, and lost productivity. And a striking proportion of departures are considered preventable, often linked to career stagnation, work-life imbalance, and management breakdowns.


Here’s the leadership takeaway: if you are not investing in thriving, you are still paying—just in the most inefficient way possible.


How thriving turns into profit (the mechanisms)


Thriving shows up as specific behaviors that drive business outcomes:


1) Discretionary effort: the “extra mile” becomes normal

When people feel respected, trusted, and connected to meaningful work, they contribute beyond compliance. They prevent problems, help colleagues, and improve processes without being forced. That’s not sentimental—it’s operational excellence.


2) Innovation becomes a cultural habit, not a special project

Innovation thrives where people have energy and permission to experiment. If your culture punishes mistakes, you don’t get fewer mistakes—you get fewer early warnings. In fast-changing environments, that’s how organizations get blindsided.


3) Customer loyalty strengthens through the service-profit chain

The “service-profit chain” logic is simple: internal support improves employee experience, which improves customer experience, which improves loyalty and revenue stability. This is especially pronounced in service-oriented sectors, where the customer experience is co-produced through human interaction.


The foundation: psychological safety and inclusion


A thriving organization is not one where everyone is “nice.” It’s one where people can:

  • raise concerns early

  • admit mistakes quickly

  • challenge assumptions without retaliation

  • ask for help without being labeled incompetent


That’s psychological safety, and it functions like an organizational early warning system. When it’s absent, the “cost of silence” can show up as defects, incidents, customer loss, compliance failures, or reputational damage—often after it’s too late.


Hybrid and flexibility: not a perk, a productivity lever


Flexibility isn’t just a retention tool—it can be an efficiency strategy when implemented well. The report highlights patterns such as:

  • reported cost savings tied to reduced physical overhead

  • self-reported productivity gains in flexible models

  • reduced quit rates without performance loss in hybrid contexts

  • a workforce increasingly prioritizing work-life balance—even over pay


The caution is important: flexibility works best when paired with strong systems (clear goals, effective tools, coaching-based management), not surveillance and micromanagement.


What leaders can do this quarter: a practical portfolio approach


Building a thriving workplace isn’t a single initiative—it’s a portfolio. Here are six evidence-based levers that tend to matter across sectors:

  1. Establish a baseline (and the value at stake): Use an employee listening strategy—short pulses, interviews, focus groups—to identify where vitality and learning are being blocked.

  2. Modernize performance management: Shift away from “annual review theater” toward frequent, development-focused conversations. People thrive when feedback helps them grow, not just comply.

  3. Make recognition specific and mission-aligned: Recognition works best when it highlights real contribution—especially the “invisible” work that prevents breakdowns and stabilizes teams.

  4. Align leadership through transparency and follow-through: Culture efforts stall when leaders delegate them as slogans. Trust grows when leaders communicate clearly, act consistently, and close feedback loops.

  5. Institutionalize autonomy and flexibility: People don’t just need “options.” They need organizational permission to do their best work without being penalized for using that permission.

  6. Actively reduce toxicity: If disrespect, favoritism, chronic overload, or fear is normalized, no wellness program can compensate. Treat toxicity like any other business risk: identify, address, measure improvement.


A simple reframing for leaders


If you want a single sentence to guide the strategy, use this:

Thriving is how you convert human capacity into durable performance.


When people experience vitality and learning, you don’t just get a nicer workplace. You get:

  • stronger execution

  • faster learning cycles

  • fewer preventable losses

  • higher customer loyalty

  • better retention of high performers

  • more resilience under pressure


Where HLM Impact Collaborative fits


This is exactly where thriving-focused consulting should be practical, not abstract. Our work typically starts with:

  • a baseline thriving/self-study (surveys + interviews)

  • clear, actionable findings tied to operational realities

  • leadership coaching and manager enablement

  • simple measurement routines (pulses + KPI alignment)

  • a roadmap that treats culture as performance infrastructure, not a side project



 
 
 

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© 2026 by Kurt Love, Ph.D. and Aina LLC

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